Ray Podder

Brightest at Our Darkest Hour?

Unity-star

The state of the world has had me lose a lot of sleep recently until those I am closest to reminded me that the real value any of us have is in the quality and strength of our relationships.

As obvious as that is, it’s ironic that we live in a world that still puts like souls in unlikely situations of largely invented perpetual competitions to acquire, consume and produce at the expense of the planet and each other.

 

While the worries over losing the value of institutions that guaranteed our current advancement and worth are legitimately founded, its’ also obvious that the old energy world order paradigms are inevitably coming to their logical conclusions.

 

Ideas and institutions like Wall Street and the debt based pyramid scheme of the Federal Reserve Bank version of global economics are now showing real cracks as the natural and political tragedies devastate us worldwide. The industrial economy relics like the once necessary capital-intensive centralized energy and resources production and distribution are now about to bear unmanageable costs. Unmanageable because the fossil fuel reserves that drive those practices of our modern world are getting finally and permanently depleted.

 

As the old energy world order that depended on oil and institutional guarantees start to erode, everything from mass production agriculture, medicine, materials and their manufacturing down to how we live and communicate is going to be challenged along with them. Why? Because, when consumption costs more than production while we continue to generate waste faster both, we have nothing short of a system fail. Yet…

 

I have hope.

The reason I, as I’m sure many of us also have hope is not just because human beings innately can project their future, but why we do it in the first place. The answer I believe lies in the first statement. We know that ultimately we have each other.

 

If the global tragedies of the last week has taught us anything, it’s that bravery and compassion are most boundless in times of crisis. People and even animals are more amazing than we give them credit for, and ingenuity, innovation and persistence are in all of us and not just the few who told us otherwise.

 

The old energy world order had sold us the perceptions that served their best interests. If you want people to consume finite resources at ever increasing paces, then propagating the behaviors that assume infinite growth regardless of consequences is the way to go.

That is what we have been doing and that’s what we are dealing with now. That meant that as long as we kept believing that resources are scarce and location specific things, rather than information specific ideas connecting unlikely dots, we were not in control of our destiny. Those who controlled our collective destiny had built a society controlled by fictitious man made rules like currency, country and competition, much like religion and royalty had done in the pre industrial age.

 

In the wake of current events some of us are starting to feel that maybe these assumptions are not right. The fact is that we’ve actually known it all along. For example, the myth and irony of modern competition is that the winners still are those who compete against no one other than the standards they’ve set for themselves, yet as a whole we still continue to believe in the idea that we are not entitled equal access to resources and the information marking them so we have fight each other for it. In our desperate attempts to control the outcome of things beyond our control we forget simple truths others have realized before us:

 

“Chaos often breeds life, when order breeds habit!” —Henry Adams

 

The habits born from a fossil fuel based economy felt good for a long time, but as we all know, all addictions have diminishing returns. Unfortunately this time the sequence of systemic glitches and failures over the coming months will be more than a hangover, not only for the unfortunate salt on the wound to Japan, but also on the global scale, it simply and mathematically cannot translate to business as usual afterwards. All of us had a hunch that our system of inequities was fragile and would eventually give way to the truth if geological devastation didn’t beat us to it. The sad part is that it’s all happening now, and not in some distant future we don’t have to deal with. We don’t yet know the full impact to our way of life with recent events unfolding but we can be sure of one thing:

 

We survive and thrive together, not apart.

 

“Things derive their being and nature by mutual dependence and are nothing in themselves”—Nagarjuna

There is no better time than right now to recognize those interdependencies. What matters now is what always mattered, our relationships. Reconnect with them, nourish them, and reach out to those who suffer from a scarcity of them.

The world is not going to end, we’ve survived worse and even the worse of our fears about it.

What will actually happen is rejuvenation for a better world whose time has come. There is no lack of ideas, insights and viable solutions ready to take the reins as the old drivers collapse. The only thing standing in how fast we can recover and get there is our openness to each other and the possibilities ahead:

 

“The powers in the universe are already ours. It is we who have put our hands before our eyes and cry that it is dark.” –Vivekananda 

Let’s open our eyes and take in the beauty of our relationships. Relationships that make us feel good and even those that challenge our worldviews and assumptions. A better world awaits with more love and understanding not becasue its politically correct to say so, but becasue our future actually depends on it. I’ll continue to list the references I personally know of on Facebook, Twitter and in other media formats I’ve been working on to date. I urge all of you who took the time to read this to look for more of the same where you are and post and produce the most viable of solutions you know of. Many thanks in advance for your attention and contribution.

 

 

 

 

 

 

 

 

 

 

 

 

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Is Attention Worth Chasing?

Eyeballs, eyeballs, eyeballs! This familiar mantra seemed to have served an industry and economy of consumption well, but is it still relevant? How effective is attention to conversion really? Can we even cram any more info into our already crowded consciousness when most of us can’t remember a phone number or an address without the aid of our computers and mobiles?

 

So why is it that capturing attention is still the preoccupation with brand advertisers? Why is our entire market ecosystem still hanging on to that notion, while ad impressions and page views return less and less against the effort?

 

Sure, it’s getting more sophisticated with pre and post roll placements on online video, sponsored tweets of Twitter, and an entire empire like Google ruling the online ad kingdom with “contextually relevant” placements. While contextually relevant placements after reading through all our emails and search queries maybe inevitable, but is this gold rush for attention really necessary?

 

What if it wasn’t about attention at all? What if awareness, retention and recall were actually counterproductive goals to chase? What if instead, the real goal was actually about “reference” and “access” to when and where the information/brand was relevant to our distributed consciousness? For example, if you find this post useful, will you try to commit it to memory or will you rather Tweet, Facebook, bookmark or copy the link to this?

 


Looking Up—Reference over Retention: The signs that our cognitive abilities are heading towards a paradigm or reference vs. retention are all around us. We not only manage our time with clocks, calendars and alerts, but we also refer to everything else by knowing where to fetch it over keeping all the details in our heads. We don’t ever need to remember the rules for long division when accessing a calculator is a much easier reference point!

 

Want to share a video, picture, article, post, book, product, tweet, directions, coupon, reservation, purchase, game, contact info, report, tool, message or your availability? Find the link or use the app. Want to remember what you did yesterday, the day before, over a year ago? How about what to eat, where to go, when and how much to pay or even how to think about something? Again, it’s finding the source by either looking it up and/or sorting through your collection of all the stuff you’ve collected or asking your connected network of “friends” or in other words, your extended consciousness enabled by those fancy interwebs.

 

Obviously as all of us become active participants in the sharing of our thoughts, memories, wants and needs, the signal to noise ratio continues to grow exponentially. What may not be as obvious is whether or not the answer to sifting out signals from the abyss is being aware of it being much less important than being able to find it. Our attention is increasing thinning out over the virtual and real mashup we now call our conscious existence.

 


Faster Expiration Dates: When Einstein had said: “Imagination is more important than knowledge”, I don’t know if could have imagined how much faster knowledge could actually spoil! Holding onto dated information is not only taxing to our overburdened mind space, it actually lessens our value in the world. Things get old fast! Much faster now, and even faster going forward as in when a month old media story today seems like eons ago. When the increasing rate of change is the only constant, the more old ideas you have about what the news is, what your options, abilities, knowledge and beliefs are and the fewer places to find/source them, the more you are limited in having a better life.

 

We see this economically manifest in the employability of the workforce and sustainability of companies, we see this socially and culturally manifest the latest wired vs. tired metaphor playing out in every community from fashion to tech to media, and we see this impact us physically when we hold on to dated ideas and references about nutrition, fitness and longevity.

 

Seems like now it just makes good sense to purge extraneous information that is about the “what”. Because the “what” is constantly changing, the “how” has to be getting better refined alongside it. For example, if you were in the business of making cars, knowing the names the parts of a combustion engine is far less important than knowing where to find the most efficient ways to make the next innovations like electric drive trains better. Knowing of course that tomorrow it’ll change again!

 

So as purging the unnecessary becomes the norm and information is integrated into everywhere and everything in the physical world, what is the next evolution of a reference based commercial ecosystem? Where do we start?

 


Easier Reference? How about making the actions associated with referencing and retrieving the referenced easier and easier?  How about clarifying our objectives and the actions to achieve them context specific? How about we stop worrying about capturing attention altogether? Some very interesting things and ideas are emerging today to help us with just that… Here are a few examples:

 

Gamification: If you live in society you’re already playing it. From what you learn to what you earn, you are playing with society’s rules. The difference is that now those rules are now becoming crowdsourced and context specific as we access and share information to and from the collective pool with each other digitally. Collecting, acting, exchanging and more all game constructs that help us reference the next things to attend to rather than waste attention on. Gamification constructs like advergaming is still at its infancy, but as Jesse points out in the video below, it’s about to get way more interesting to reference:


 

Webification: Thoughts have always become things in our world as how we’ve designed the tools and rules for living better. Now those thoughts become more local and global as the web of things become more integrated into our lives. When “checking-in” at a location opens up new location-specific opportunities for everyone on the value chain ala Shopkick or Foursquare, it’s just the beginning. The web of things including places, objects and the information about them will become more ubiquitously local and global for that time and place context to be the “reference point” vs. details we will have to remember ahead of time. Think of how we had to travel with a place to stay with all our essential belongings and cash even 50 years back before bookable reservations with debit/credit cards became widely available and multiply that effect a thousand-fold. From reviews to statistics to current value, information where and when we are, do not just make things and places more intelligent, but us as a whole in the process.

 

Beautification: We are attracted to beauty, and if the invention of the mirror was any indicator, then you already know beauty gets referenced. If you look even closer, what we really find beautiful is also the most efficient for its purpose. A beautiful thing, place, animal or even a person is nothing more than a testament to better design (however you want to define “design”). Nature is of course beautiful because for the most part, we have yet to mimic its efficient design. As more information is referenced and accessed, the way we design our world becomes more efficient and thus beautiful. Just look at Apple’s product design from 20 years ago vs. today. Today’s clean energy revolution is exactly that, a beautification of our access to the planet’s energy through better design. Renewable inevitably becomes beautiful despite the fossil fuel economy’s reluctance to it, because when we can use less to get more done, we don’t just “save” what energy we have, but actually do “more” than we could have previously.

 

We’re just at the beginning of recognizing this shift, but the wise in our society have known it all along. If Gandhi’s “Being the change you wish to see” was actually a metaphor for behavior change mechanics, we are actually a lot closer to a truly beautiful future. A much better-designed future where our interaction with information by reference actually makes our lives better with positively reinforced actions, rather than being a burden by just sticking around in our minds and thus losing value much like the expired food in your fridge.


 

 

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RT @alltop What is good design? [video] - Holy Kaw! http://bit.ly/cZzadu

Kickstarter - GAMEFUL, a Secret HQ for Worldchanging Game Developers: http://kck.st/aUx0Hf

The part about the waiting to top-up your #EV and charging cost notwithstanding…this is still cool to see: http://is.gd/fwmAS

Bootstrapping tips via inc. : http://is.gd/fw3RW

Challenge BP CEO Hayward to drive an electric car by signing his goodbye card. Go #BeyondPetroleum! http://t.co/ELndtVi via @hello_electric

The visionary’s lament http://t.co/R6bDLCB via @vatortv

Reading Zilch: Very cool book about doing more with less http://is.gd/fnSdx

“There is only one thing that makes a dream impossible to achieve: the fear of failure.”—Paulo Coelho